Philosophy
This is what tech can feel like.
A tangle at first. We work through it together, at your pace, until it's a straight line you understand.
Inspired by Damien Newman's Design Squiggle. About the squiggle
What we believe
No bamboozling
Plain English, without jargon or befuddlement. If we use a technical word, we'll tell you what it means.
Endless patience
Ask as many times as you like. We're happy to repeat anything, and no question is too small or too basic.
We work it out together
It's your tech and your life. You stay in the driver's seat, and we'll show you why as well as how.
Honest advice
We'll tell you when you don't need to buy something, or when a subscription isn't worth it. And when you do, because there always comes a time, we'll choose well together.
You keep the keys
Your accounts stay in your name. We may ask for a password during a session so we can work on your behalf, but we won't insist: you can always type it yourself. When people you don't know well are involved, give them their own invited access instead of your password, and as the keyholder, remove it when they no longer need it. We'll show you how.
You keep the knowledge
Where it helps, written notes or a step-by-step guide, so you're not starting from scratch next time.
We'll get to the bottom of it
If something's unusual, we'll research it together. For large business networks, we work with a trusted specialist.
The applewise.co formula
95% geek, 100% human.
Yes, that adds up to more than 100%. The extra is patience, plain English and a strong black coffee if you're offering.